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WHERE FIT HAPPENS IN REAL
Make high quality dressing
simple and easy

GENUWII founder Victor is not new to the fashion world. With his over a decade of experience in the apparel industry, Victor is keenly aware that more and more people are judged by the social labels created based on their outfits.

Victor wanted to create a simple, minimalist, and high-quality clothing brand that prioritized outfit fitting, dressing efficiency, and easy maintenance, while also suggesting a departure from the pressure to keep up with the Joneses.
GENUWII was founded based on the belief that simply, basic, and casual wear is the key to boost your efficiency and pursue a balanced life.

GENUWII redefines basic clothing in aesthetic style and versatile deign. Each piece of fabric is exquisitely selected and crafted to bring innovations in material, function, color and trim.
GENUWII is your new wardrobe champion, providing a unique solution for ‘quality, comfort, environment-friendly, functional, and versatile outfits’.
GENUWII is not just a clothing brand but also a ‘Less is more’ life style. GENUWII encourages people of all ages to come back to the good old days without any social labels, reveal their true selves, and find the sense of inner calm and contentment.
Design Concept

Green fabric material that reduces the impact on the environment to the minimum

Minimalist style to avoid unnecessary and excessive add-ons

Practical and versatile design without blindly jumping into fashion trends

‘Less is more’ mission that highlights your own personality

Features

Versatile design that comfortably fits all body types

Tumble dry compatible, shrink resistant, and low maintenance

Latest deodorization technology specifically designed for close social encounters

Durable material and timeless style